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I met Lisa in 2009 at a marketing conference held at the Adrienne Arsht Center and for a period of approximately six months, we corresponded on issues relating to marketing, PR and art. I hired Lisa for the first time in July 2010 in order to promote an important exhibition that I was going to host during Art Basel: Robert Indiana, “The Hartley Elegies.” The exhibition was very successful and greatly promoted in all types of media. Since then, we have continued to collaborate on promotion of different shows and, when I moved my gallery from the Design District to Wynwood, she curated the PR with respect the move. Lisa was able to bring awareness to our events and fundraisers for various charities, building a print and television presence for the gallery. In December 2011, I opened Wine by the Bay and she has been my PR since the opening and has achieved consistence visibility in print magazines, online magazines, promo of events and SEO presence. I also opened a restaurant, Wynwood Oven and Lisa brought a vast amount of press and TV constantly into the restaurant. (The restaurant sold a short while ago.) I would describe Lisa as very thorough and very analytical, with knowledge of a broad spectrum of media. We continue to work together, most recently on the Art Basel launch of the new location of Etra Fine Art and on special events for Wine by the Bay. ~ Stefano Campanini, Owner of Etra Fine Art and Wine by the Bay
I met Lisa many years ago when she worked with Archbishop Curly Notre Dame organizing a multi school art contest. Her passion, organizational skills, and intellect are obvious as you quickly observe she loves what she does. Thankfully I have worked many more times with Lisa. First, at the Miami Downtown Arts District where Lisa worked tirelessly to help form the group, bring high profile notoriety through traditional media, events, and social media, Then, several shows with Home Design and Remodeling Show. This time witnessing the monumental task of sourcing and organizing the finest local artists from around the many art districts throughout Miami Dade County. But, what strikes me most about her Home Design and Remodeling Show work is the reach she creates with a marketing plan second to none. You cannot drive down the street, open a newspaper/magazine/your mail, watch tv, ect and not feel this shows presence. Not only do I Highly Recommend Lisa, but I always look forward to our next project together. — Sean McCormick, McCormick Place Miami; President, Miami Downtown Art District (MDAD)
Lisa significantly raised the public profile of Archbishop Curley Notre Dame 6 to 12 Prep — historic school stressing its significance as the first integrated high school in the South and the contribution of its alums in various professional fields. As the school invited back alums who had made major contributions to society in medical, educational, and legal fields, Lisa made sure their stories received wide circulation in the media. She was an early master of social media assuring ACND’s presence was vibrant and well friended. Her work attracted the attention of significant figures in the Miami area to volunteer their services in a series of highly successful Gallery Exhibits. I have special memories of the contributions of Bernice Steinbaum and Miami Herald photographer Carl Juste, who delighted in working with her. The PR coverage for the exhibits was exceptional, and played a major role in the fund raising efforts of the school. She understood and embraced our mission and effectively told the story to an ever-expanding audience. Lisa’s personal enthusiasm is infectious. While she did most of her work off campus, her weekly presence at meetings, her insight, and her creativity, promoted high level engagement among her co-workers on the advancement team. Were I in the Miami area, I’d want her to handle the PR on any project in which I might be engaged. ~ Brother Patrick Sean Moffett, CFC, Ph.D., Edmund Rice Christian Brothers North America
I have worked with Lisa from 2006 to the present. Through her relationship with the former Archbishop Curley Notre Dame Prep, Home Show, and various community art events, Lisa has been instrumental in providing an excellent pathway in connecting my message and skills with organizations and entities that can directly benefit from my artistic offerings and skill sets. She has placed my art and skill sets directly in front the audiences, clients, media entities that has helped me advance my goals as an artist and educator. Regardless if it is through photography, public speaking, or curatorial services, I can trust Lisa’s professionalism and honesty: two things that is often lacking in our current art community. ~ Carl Juste, Miami Herald Photojournalist and Founder of IPC Visual Lab.
As a Miami photographer I’ve worked along side Lisa for many projects. I have always enjoyed working with her as she is organized, knowledgeable, detail oriented and just plain sweet. She’s got many great pieces out in a variety from TV to Magazines and she’s a real delight to work with. — Michelle VanTine, Photographer and Owner: Michelle VanTine Photography
Lisa was able to quickly utilize social media outlets in order to create a success opening in our 3rd showroom, obtain press to attend the event and write about our showroom. More importantly, she’s extremely organized, self driven & very professional! — Clara Coronado, Sales Manager: Carpet Boutique
Lisa has worked for me on several occasions doing PR for projects I was involved in. She is very professional and completes every task and follows through perfectly. I look forward to working with Lisa again – a positive experience in every way. — Simon Hare, Owner: Simon Hare Photography
Passionate PR: That is what comes to mind when I receive Lisa’s press releases regarding Archbishop Curley Notre Dame High School or any of the arts programs she so excellently promotes. Her work is always top-notch quality, with very minimal editing required on my part. Her releases also come often, are well-timed and relevant, always keeping her clients at the forefront of my news cycles. It is a pleasure working with her. Her work in public relations is a boon to any client. — Ana Rodriguez-Soto, Editor: Florida Catholic, Miami Edition
Lisa Morales is tireless. Her long-term commitment to education, the arts and business have created opportunity and awareness, and have, literally, changed our community. Her energy is matched by her genuine enthusiasm, and I’m in awe of the many things she has accomplished. — Myra Weaver, President: Florida Youth Orchestra
Lisa Morales is the type of person that everybody woud be happy to meet and to hire. She is precise, punctual, seriously involved. She always did more than I expected. I hired her for PR and Press Agent at the Sicilian Film Festival in 2011 and she was of great help. — Emanuele Viscuso, Independent Fine Art Professional
Lisa is an incredibly active marketer, having full grasp of news, media, blog, Facebook, Twitter, Pinterest and all aspects of properly marketing in today’s environment. While PR continues to be an ever increasing challenge with the multitude of outlets and channels, Lisa has kept a firm grasp on all of them, leveraging each uniquely to drive additional “eyeballs” to the desired message. Further, her personal passion for “helping” people has allowed her to expand her reach from simple PR to “giving” aspects for her non-profit clients. Lisa is a true PR professional in this age of multi-channel, multi-prospect public relations. — Lonny Paul, Chief Technical Officer: Specialized Processing Solutions